It is impossible to tell just how many videos are on the internet. And the number keeps growing and growing. If you want to stand out, to be seen and remembered above the rest, you need great video and great video marketing. This is why video is a must in your online arsenal.
Competition for attention is fierce. We are bombarded with visuals and videos every time you look at your phone, or turn on your tv, or go online. On YouTube alone, a staggering 5 billion videos are watched every day. Instagram has over 1b active monthly users. Facebook has around 4.5b. Point is, there are a lot of videos being watched. A LOT.
Those figures have exploded and continue to do so since the advent of high-quality cameras getting added to our smartphones. Now anyone can make a video. And almost everyone does.
But not everyone can make that video something special. It takes skill, talent, and a touch of artistry. A professionally shot video will always grab your attention quicker than most. And when that video is a reflection of you, of your business, you want it looking better than the best.
Making Your Video (Video Production)
Video production is ‘the process of producing video content’ and can be broken into 3 distinct stages. Pre-production, production, and post-production.
The planning stage. This is everything you need to do before you begin full-scale production.
Known also as principal photography. This is the actual filming of your video product.
This is basically putting everything together. Taking all the elements you want and turning them into the final video.
Don’t let those simple terms blind you. Because while the terms are simple the entire process is anything but. You not only need to be technically skilled to produce a great video you also need a flair for it. An attentive eye for detail and the knowledge of how things work is essential to achieve your desired results.
When you have a top-quality video. You then have to market it. Great video needs to be seen. It needs a great video marketing strategy.
Video marketing is the way in which you use your video to promote your product or service. It is a form of online marketing and is just as important as the video itself. The two go hand-in-hand.
Effective video marketing will increase your engagement across various social and digital platforms and channels. A professional video and video marketing campaign will encourage and entice. It will draw your customers in. It’s your way of saying, ‘I’m here’, ‘Look what I’ve got’. ‘Come, check this out’.
Bring In The Professionals
As you can guess, video-making and marketing are a complicated process. It isn’t something just anyone could do. It requires skill. And what do we do when we need someone with skills? We contact a professional.
Or an experienced, multi-award winning, team of professionals, with an extensive background in video production and video marketing for a wide range of sectors including interior design, the hospitality sector, luxury developments.
Only then can you be sure your video will be top-notch. That it will cater to the needs and desires of your audience. That it will have a certain style and class of finish while still being functional and informative. That it will have the right look and message for you and your product.
Most importantly you want the video and campaign that will give you the results you are looking for. The return on your investment. The money in your pocket.