Search engine optimization (SEO) is a highly dynamic e-commerce process. It changes by different trends with every year that comes. In 2019, we have already witnessed a number of new trends that website owners need to know and keep up with to get the most out of their online business. Below are the top 5 trends for SEO in 2019. Consider them to drive more qualified traffic so as to increase your conversion rate:

1. Machine Learning

Machine learning is a key trend in SEO in 2019. This year, search engine companies have come up with certain layout changes whose goal is to answer intents rather than questions. This is the root of ML’s impact on search.

Even though we have witnessed the application of machine learning in search before with Google News groupings, RankBrain, and etc, we have not really experienced the real power of it! 2019 is the year we are going to experience it.

Experts advise website owners to incorporate machine learning in their SEO strategy. When more websites do so, the search experience is going to be better. In other words, the results are going to be more relevant, such that searchers are going to be able to find the right results faster without having to perform more searches.

2. Structured Data Markup

Let us face it, even search engines can have a difficult time deciphering your web page content, especially if it is poorly done with unstructured data. If that happens, you can be sure that they will punish you with lower rankings.

But if you use structured data, search engines are able to crawl your site and understand your web page content with much ease. With that, there is a big reward that comes and more websites are finally starting to it. That is the reason why the use of structured data has become such a big trend in SEO in 2019.

So, start using metadata, tags, information architecture and structured markup to give search engines more ability to understand your website without too much effort. By the way, when they can do that, your visitors can do that too.

3. Optimization for Search Engine Results Page(SERP) Features

Optimizing for search engine results page features like snippets, images, videos, tweets and ratings as well as reviews has never been so crucial than it is in 2019. By doing so, you earn more credibility and authority. Besides that, it allows your prospects to get key information about your company before visiting your website. All these are benefits that can result in more conversions for you. That is the reason why many websites are big on SERP feature optimization in 2019. If you have not jumped on the bandwagon yet, it is high time you did.

4. Understand Your Audience and User Intent

For a long time, website owners have focused more on search engines than anything else in SEO. But now, they seem to be shifting from that approach by trying to understand their audience and user intent. Does my audience prefer video, audio, images or text? What are my audience’s interest, taste, and preference Those are some of the fundamental questions many website owners will have in mind when developing a strategy for SEO in 2019.

Try to understand your audience and user intent first before developing an SEO strategy. That way, you will be able to enhance your audience’s search journey and they will invest in you. Search engines will reward you too by ranking you high.

Final Thoughts

These are some of the top trends in SEO in 2019 to watch out for. Incorporate machine learning and structured data markup in your SEO strategy, optimize for SERP features and understand your audience plus user intent. When you do so, you can be sure that you will get better results with your SEO strategy.